Mobile user experience lab
This one-of-a-kind mobile lab will allow us to take our full research infrastructure to wherever digital transformation phenomena may be. It will allow us to study participants in the field, in natural settings personal, social, and professional contexts. Additionally, the vehicle houses a User–Experience (UX) lab that is uniquely designed to remove inclusion and accessibility barriers for segments of the population that are typically underrepresented in research, difficult to recruit, or would otherwise be discouraged to participate in studies due to various barriers (e.g., mobility).
