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Research Research With Us

At the MDTRC, we engage in cutting-edge multidisciplinary research aimed at better understanding critical implications of digital transformation. We are open to local and international collaborations with academic colleagues as well as organizations undergoing their own transformations.

Outreach Learn More

We’re actively building collaborations and engaging with joint research projects with key partners and affiliates in academia and the public, private and not-for-profit sectors. Some projects are eligible for securing additional funding from various grant bodies.

Education Learn More

By supporting our executive and graduate educational programs, we aim to empower managers, employees, and students, building their capabilities to effectively manage and lead digital transformation.

Dr. Milena Head - McMaster Digital Transformation Research Centre (MDTRC)
Dr. Milena Head
Director

Message from the Director

Welcome to the McMaster Digital Transformation Research Centre (MDTRC), where we make sense of the digital transformation that is affecting everything we do in our professional, educational, and personal lives. At this innovative facility, we leverage neuroscience tools and techniques to provide us with an understanding of how the use of technology impacts us. We gain a deep understanding of the user experience through the traditional and neurophysiological data we collect. Our goal is to expand knowledge of digital transformation opportunities and challenges to allow researchers to create rich and meaningful user experiences. We hope to collaborate with you soon.

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2025 Annual Report Click to Read

We invite you to read through our first ever annual report and see the community behind the impact we continue to make in research, outreach and education.

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Vision

The McMaster Digital Transformation Research Centre’s (MDTRC) vision is to be a world-leading knowledge hub that informs and guides how digital technologies can create positive transformation.

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Mission

Our mission is to advance interdisciplinary research and collaboration that deepens the understanding of digital transformation and its impact on people, organizations, and society, while developing the next generation of leaders equipped to shape a more inclusive, innovative, and digitally empowered world. 

Testimonials

Future Vault logo“On behalf of FutureVault I’d like to thank the entire MDTRC team for their collaboration and support. We approached MDTRC armed with feedback from our customers that we needed to address the usability of several key components of our product.  We had data showing us our customers weren’t using a number of features in our software but needed a partner to help us uncover why. The MDTRC team stepped in to help us draft a test protocol, run usability testing in their state of the art lab and provided key data and insights that was critical to the enhancement of our software.  I can’t stress how pleased FutureVault was with the end to end process, the collaborative nature of the MDTRC team and their help to secure government funding to support this important work.” – Luke Kyleman, former CTO FutureVault

Home Health Systems Logo“We at Home Health Systems sincerely thank MDTRC and McMaster University for their exceptional collaboration on the HEALTHI usability assessment project. Over the course of the two iterative testing phases, MDTRC provided invaluable insights that helped us refine and significantly improve our application’s user interface. Their structured feedback, user-centered testing protocols, and thoughtful recommendations directly contributed to a more intuitive and accessible UI for our end users. With all project deliverables successfully completed, we are proud of the progress made and look forward to continued collaboration.” – Adel Hamidi, Software Engineer