Technology & Labs
MDTRC labs are equipped with state-of-the-art research infrastructure that enables the collection of rich and diverse streams of neurophysiological data in addition to traditional behavioural data (e.g., self-reported questionnaires, interviews, focus groups). Combining traditional and NeuroIS methods alleviates some of the shortcomings of relying solely on self-reported data that can be subject to inherent biases.
MDTRC labs are uniquely designed around how people normally interact with technology in their daily lives in a myriad of natural professional, educational, social, and personal settings. Our different and uniquely reconfigurable lab designs allow researchers to unobtrusively study users as they interact with information technology, whether they’re using the technology alone, in the vicinity of others, or in collaboration with others. Our labs afford a deeper understanding of complex digital transformation phenomena with highly rigorous and actionable results.
Information Box Group
Evidence Based Decision Making Labs
Two identical labs enable investigating and enhancing the experiences of individuals interacting with various stationary and mobile Information and Communication Technologies (ICT). The Evidence Based Decision Making Labs embrace traditional behavioural research methods as well as non-invasive neurophysiological tools.
Reconfigurable User Experience Lab
This lab is suitable for research with multiple co-located individuals simultaneously, and multiple participants collaborating virtually. The Reconfigurable User Experience Lab embraces traditional behavioural research methods as well as non-invasive neurophysiological tools. This room can also be used to monitor the live progress of experiments, providing insights in real time.
Focus Group Room
Located at Ron Joyce Centre building in Burlington, the Focus Group Room enables researchers to conduct in depth interviews and qualitative studies with up to nine participants. Alternatively, this room can be used to monitor the live progress of experiments being conducted in the other MDTRC labs, providing insights in real time.
Information Box Group
Mobile User-Experience Lab
This one-of-a-kind mobile lab will allow us to take our full research infrastructure to wherever digital transformation phenomena may be. It will allow us to study participants in the field, in natural settings personal, social, and professional contexts. Additionally, the vehicle houses a User–Experience (UX) lab that is uniquely designed to remove inclusion and accessibility barriers for segments of the population that are typically underrepresented in research, difficult to recruit, or would otherwise be discouraged to participate in studies due to various barriers (e.g., mobility).