Current Studies and Recent Publications
Sample of Current Studies
Aging & E-Commerce Decision Making Learn More About this Study
Older adults comprise the fastest growing segment of both the population and e-commerce users. With many older adults being particularly at risk the during pandemic, online shopping has evolved to become a necessity for many. This study examines how age interplays with other individual difference factors to impact the quality of e-commerce decisions using a combination of psychometric and neurophysiological methods. The main objective is to devise interventions that ultimately help older adults make higher quality decisions and improve their e-commerce experience.
Fake News on Social Media Learn More About this Study
The “Fake News” phenomenon has become a fundamental obstacle in facilitating productive public discourse within the new age of online communication mediums. Our lab applies research to the behavioral component of fake news, understanding and categorizing why individuals believe in fake news and analyzing intention in propagation on social media platforms.
Sample of Recent Publications
Subjective semantic surprise resulting from divided attention biases evaluations of an idea’s creativity Read More
The evaluation of an idea’s creativity constitutes an important step in successfully responding to an unexpected problem with a new solution. Yet, distractions compete for cognitive resources with the evaluation process and may change how individuals evaluate ideas. In this paper, we investigate whether attentional demands from these distractions bias creativity evaluations.
Developing social capital through professionally oriented social network sites Read More
This paper explores the process by which individuals develop and accrue social capital through using professionally oriented social network sites (P-SNSs). Our results identify the user actions that have significant positive effects on perceived networking value on these sites.