Research Areas

Value Creation through Technology

Value creation is at the core of every organization. Innovative utilization of digital technologies not only enhances processes, efficiency, and creates new value, but also has the potential to disrupt entire industries by rendering some traditional value chains obsolete. Research at the MDTRC aims to investigate how digital technologies can transform the ways value is created in organizations of all sizes, at all stages of maturity, and across a broad spectrum of industries.

Technology Adoption

Adoption of new technologies is an ongoing challenge for individuals and organizations. Research at the MDTRC will explore key enablers of and barriers to Information and Communication Technology’s (ICT’s) adoption, taking into account individual, organizational, technology, and contextual variations.

Evidence Based Decision Making

Effective decision making is a key success factor for organizations. With the advent of the Internet and “Big Data”, decision makers face an overabundance of information as they search, process, integrate, and contextualize information from a wide variety of sources. As a result, decision makers may settle for suboptimal decisions based on their intuition, as opposed to evidence, to reduce their cognitive burden. Research at the MDTRC aims to gain a deep understanding of the challenges facing individual and collaborative decision making, including in the presence of Big Data. The objective is to design user-centric interfaces and to provide customized support for individuals and teams based on their abilities, characteristics, and relevant contextual factors.

User Experience in the Digital Age

Information and Communication Technologies (ICTs) have become essential to many contemporary professional, educational, and personal activities, with obvious transformational implications for the way individuals interact, communicate, and collaborate with each other. Research at the MDTRC focuses on understanding and enhancing users’ experiences as they interact with various ICTs in different social, educational, and professional contexts.

Digitization of Healthcare

The digitization and networking of information and systems in the healthcare industry had a tremendous impact on all stakeholders. Understanding these impacts and appropriate applications of emerging technologies is critical to the effective management of numerous healthcare market segments.

Mixed Reality

Virtual and Mixed Reality systems are increasingly becoming more economical and powerful with time. They hold the potential to disrupt our personal and professional lives by changing the way we almost everything. Research at the MDTRC investigates the innovative application of Mixed Reality in various professional and social contexts to enhance communication, collaboration, and productivity.


Affiliated Research Groups

Research groups are formed by faculty members and may include their respective teams of highly qualified personnel (e.g., PhD students). Research groups facilitate collaboration and may span several interdisciplinary domains. The following research group is affiliated with MDTRC.

Data and Service Intelligence Research Lab

Dr. Kamran Sartipi | Dr. Norm Archer

The Data and Service Intelligence Research Lab (short name DataIntel-Lab) will provide an advanced research and development datacenter for researchers, graduate students, and post-doctoral fellows to perform research in data analytics, decision systems, cloud services, and big data platforms. The cloud-based open APIs (application program interface) services in this lab will allow open access by other researchers and industries. As a result, the datacenter will provide “data-intelligence as-a-service” for its clients to use directly, or use the available infrastructure to develop their own data analytics and decision systems. The techniques and solutions developed in this lab are generic and applicable to different application domains, however, the target domains include medical informatics, cybersecurity, social networking, business intelligence, and traffic control.