Aging & E-Commerce Decision Making

Posted by elshamne  |  Posted on May 25, 2018

Due to the developments with the COVID-19 outbreak, we are taking a precautionary measure and temporarily suspending data collection at all MDTRC labs as of March 13. We will continue to monitor the developments and the updates by McMaster University. The safety of our participants and researchers is our top priority. We apologize for any inconvenience this may cause.


For more information by McMaster University regarding COVID-19, please visit:

Researchers: Nour El Shamy ; Khlaed Hassanein ; Scott Watter

Required Participants: Younger & older adults aged 18-39 and 60-74

Location: Burlington, Ron Joyce Centre
4350 South Service Road, Burlington, ON L7L 5R8

Travel Expenses: Parking permits or DeGroote Shuttle day passes (From/To Hamilton: Main Campus – Burlington RJC Campus) are available upon request. Transportation costs (e.g., Taxi, Uber) for up-to $15 will be covered if you provide a receipt.

Research Summary:

We need your help. We want to understand why there are differences in decision-making performance between younger and older adults in e-commerce. We are looking for participants to take part in a non-invasive Eye-Tracking and EEG (optional) study of decision-making in e-commerce.

You would be asked to make 3 fictitious e-commerce decisions (in addition to 1 training task).

Your participation would involve one session, about 1 hour long.

In appreciation for your time, you will receive $50 in cash upon completion of the experiment as described below. Your compensation is prorated as follows:

Activity Compensation
Minimum for any participation (you can withdraw at any point) $20
Completing each of the 3 e-commerce tasks x $5 $15
Performance bonus $5
Exit interview $10


For more information about this study, or to participate in this study, please contact:

Nour El Shamy
Ron Joyce Centre (RJC 435)
DeGroote School of Business
4350 South Service Road,
Burlington, ON L7L 5R8

905-525-9140 Ext. 28149
Email: /

This study has been reviewed by, and received ethics clearance from the McMaster Research Ethics Board.

You can find more detailed information about the study in the Letter of Information and Consent (we will print this form for you).




Some users are experiencing problems with our new booking system. We temporarily disabled it and are working on a solution. Please contact the researcher directly if you’d like to participate. Please ignore the information below, it’s for debugging purposes only.

Time Slot Booking Form

If you would like to participate in this study, please select an available time, and fill out the required information in the form provided.

Study Name Start Date End Date